Many American small business owners are optimistic about the coming year, despite having to adapt to historically high inflation and recover from the long-lasting economic aftermath of the COVID-19 pandemic.
In a new YouGov Self-serve survey, we asked small business owners about the performance of their business in 2023 and what they expect is in store for them in 2024. What challenges and problems did they face over the last 11 months? Did their business see profitability, and do they expect to see growth next year? How many expect to make layoffs in the future?
Let’s highlight some of the key findings and trends among small business owners across the US to stay on top of industry trends and find out what’s most important to them.
Methodology
YouGov polled 200 US adults aged 18+ who self-identified as small business owners online between November 16 – 17, 2023. The survey was carried out through YouGov Surveys: Self-serve. Data is weighted by age, gender, education level, political affiliation, and ethnicity. Learn more about YouGov Surveys: Self-serve.