Football’s Biggest Buzz Movers in October 2023: Manchester United tops UK chart

Manchester United’s Buzz scores among UK consumers improved from -11.5 to -6.4, earning it the top spot in the Football Buzz Movers list for the market. The Red Devils had a mixed month in the Premier League, with wins over Brentford and Sheffield United getting soured by a big loss to Manchester City.

Some of the improvement may have simply had to do with mean reversion. The club’s scores have previously declined and there have been talks of a potential take-over of ownership by Qatari businessman Sheikh Jassim.

Newcastle is next on the list with a five-point jump in Buzz. The club’s October exploits included a 4-1 win against PSG in the Champions League. Aston Villa, Chelsea and Leicester City round off the top five in the UK.

Real Madrid, who went undefeated across competitions and won the El Classico in October, gained a 8.2-point boost to its Buzz score among Spaniards. Current La Liga table-toppers Girona FC follow next on the list with a 5.8-point rise. Real Betis Balompié, Granada and Espanyol also feature in the ranking.

French giants PSG top the list in Italy with a 3.6-point improvement, possibly aided by it’s the club’s 3-0 Champions League win over Milan. La Liga clubs Real Madrid and Atletico Madrid claim the next two spots, with Bologna and Fiorentina being the only Italian clubs in the top five.

Borussia Dortmund witnessed a significant 6.7-point jump to Buzz scores to top the list in Germany. The club went uunbeaten across the Champions League and Bundesliga in the month (even if they got comprehensively beaten by rivals Bayern in early November), and are currently leading their Champions League group. Stuttgart, St.Pauli, Bayern Munich and Real Madrid also make the list.

Over in France, Lens claim the top spot with an improvement of 5.8 points in Buzz – likely driven by their win over Arsenal in their Champions League match. Juventus take the second spot with a 4.4-point rise, while Spanish trio of Real Madrid, Barcelona and Atletico Madrid round off the list.

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