October 3rd, 2023, Shivanshi Shah
Mobile commerce has revolutionized the way we shop, bringing the entire marketplace to our fingertips. It's no surprise that in a nation as diverse as India, mobile shopping has become a way of life for urban dwellers.
YouGov’s latest infographic, "Swipe, shop, and repeat” reveals that 68% of urban Indians use mobile e-commerce apps for shopping. In this infographic, we uncover key insights into mobile shopping behaviour including:
- India’s mobile shopping habits
- Preferred shopping categories
- Gender divide in shopping choices
- Multi-app shopping trends
Women lead in skincare, beauty, and fashion apparel, while men dominate in personal electronics and financial investment.