Swipe, shop, and repeat
October 3rd, 2023, Shivanshi Shah

Swipe, shop, and repeat

Mobile commerce has revolutionized the way we shop, bringing the entire marketplace to our fingertips. It's no surprise that in a nation as diverse as India, mobile shopping has become a way of life for urban dwellers.

YouGov’s latest infographic, "Swipe, shop, and repeat” reveals that 68% of urban Indians use mobile e-commerce apps for shopping. In this infographic, we uncover key insights into mobile shopping behaviour including:

  • India’s mobile shopping habits
  • Preferred shopping categories
  • Gender divide in shopping choices
  • Multi-app shopping trends

Women lead in skincare, beauty, and fashion apparel, while men dominate in personal electronics and financial investment.