Swipe, shop, and repeat

Swipe, shop, and repeat

Shivanshi Shah - October 3rd, 2023

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Mobile commerce has revolutionized the way we shop, bringing the entire marketplace to our fingertips. It's no surprise that in a nation as diverse as India, mobile shopping has become a way of life for urban dwellers.

YouGov’s latest infographic, "Swipe, shop, and repeat” reveals that 68% of urban Indians use mobile e-commerce apps for shopping. In this infographic, we uncover key insights into mobile shopping behaviour including:

India’s mobile shopping habits
Preferred shopping categories
Gender divide in shopping choices
Multi-app shopping trends

Women lead in skincare, beauty, and fashion apparel, while men dominate in personal electronics and financial investment.

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