December 15th, 2022, Kineree Shah
LEGOLAND Dubai was the most talked-about brand in the UAE, in November. followed by ADNOC at number two and WhatsApp in third place. According to YouGov BrandIndex data, which tracks brand perception among consumers on a daily basis, these three brands saw the highest increase in Word of Mouth exposure during November, making them our top three most talked-about brands in the UAE.
WOM asks consumers if they have talked about the brand with family or friends in the previous two weeks and based on the scores for the month, we determine our most talked-about brands.
LEGOLAND Dubai, the theme park and resort, announced on Twitter that it is giving a discount on tickets ahead of the 51st UAE International National Day celebrations. Earlier this month it launched its advent calendar with LEGO sets worth AED 40,000. YouGov BrandIndex shows LEGOLAND Dubai’s WOM metrics rose by 6.9 percentage points from 9.7% on November 1 to 16.6% on November 26.
Abu Dhabi Natural Oil Company (ADNOC), which is second on our list of most talked-about brands, generated lot of interest when it signed an agreement with Malaysia’s state energy company Petronas awarding the first concession in the Middle East for unconventional oil resources. The company recently highlighted its mission to achieve net zero emissions by 2050 to support the ‘UAE Net Zero by 2050 Strategic Initiative’. The brand’s WOM score rose by 6.2 percentage points from 25.7% on November 14 to 31.9% on November 28.
Ranking number three on our list is WhatsApp which witnessed a rise of just over six percentage points from 42.2% on November 8 to 48.3% on November 29. The messaging app has rolled out host of new features including doubling group chat size and file transfers of up to 2 GB.
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Methodology
YouGov BrandIndex collects data on thousands of brands every day. A brand’s Word of Mouth score is based on the question: “Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?” Data from surveys of adults aged 18 years and above residing in the UAE from 1 November to 30 November 2022. Word of Mouth scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.
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