April 4th, 2022, Anisha Sharma
The automotive and mobility sector is going through a period of transformation with consumer’s attitudes, behaviour and shopping preferences changing dramatically over the last year. But which automotive manufacturers are regarded with having the highest overall brand health from consumers from India?
New data from YouGov identifies the brands which consumers from India have identified as having the highest overall brand health over the past year. Data was drawn from YouGov BrandIndex which measures consumer perceptions towards brands on a daily basis. The ranking examines the best performing automotive manufacturers according to their overall Index scores – an average of General Impression, Value, Quality, Corporate Reputation, Customer Satisfaction, and Recommendation scores* - between February 1, 2021 and January 31st, 2022. YouGov’s Index scores are our measure of a brand’s overall health.
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Click here to see which brands made the global list
Top automotive and mobility brands in India
Maruti-Suzuki leads the automotive brand rankings in India. The brand was founded in India and has had a major market share of the India car sales for many years. Premium brands are also in the top ten and include BMW, Audi and Mercedes-Benz.
| YOUGOV'S AUTOMOTIVE & MOBILITY RANKINGS 2022 BEST BRANDS: INDIA | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Maruti Suzuki | 26.9 |
2 | Honda | 26.1 |
3 | Tata Motors | 26.1 |
4 | Royal Enfield | 22.9 |
5 | BMW | 22.4 |
6 | Hyundai | 21.7 |
7 | Audi | 19.9 |
8 | Mercedes-Benz | 19.8 |
9 | Honda Two Wheelers | 19.0 |
10 | Mahindra & Mahindra | 18.0 |
Scores show average index score from 1st February, 2021 to 31st January, 2022
(Publishing date: Apr 2022)
Top two-wheeler brands in India
The top ranked automotive brands include the popular and widely used two wheelers Royal Enfield and Honda. The ranking for two wheelers only has national brands in the top five Hero MotoCorp, Baja Two Wheelers and TVS.
| YOUGOV'S TWO-WHEELER RANKINGS 2022 BEST BRANDS: INDIA | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Royal Enfield | 22.9 |
2 | Honda | 19.0 |
3 | Hero MotoCorp | 13.4 |
4 | Bajaj | 12.7 |
5 | TVS | 12.5 |
Scores show average index score from 1st February, 2021 to 31st January, 2022
(Publishing date: Apr 2022)
Most improved automotive and mobility brands in India
Tata Motors takes the first spot in the most improver list with a change in score of 3, followed by Kia Motors and Mahindra & Mahindra in the second and third position with a change in score of 1.3 and 1.2 respectively.
| YOUGOV'S AUTOMOTIVE AND MOBILITY RANKINGS IN INDIA- IMPROVERS | ||||
|---|---|---|---|---|
Rank | Brand Name | Score | Previous Score | Change in Score |
1 | Tata Motors | 26.1 | 23.2 | 3.0 |
2 | Kia Motors | 10.6 | 9.3 | 1.3 |
3 | Mahindra & Mahindra | 18.0 | 16.9 | 1.2 |
4 | Mahindra Two Wheelers | 7.4 | 6.6 | 0.8 |
5 | Suzuki Two Wheelers | 8.8 | 8.0 | 0.8 |
6 | MG | 7.0 | 6.2 | 0.8 |
7 | Jeep | 10.5 | 9.8 | 0.8 |
8 | Vespa | 4.5 | 4.0 | 0.5 |
9 | Jaguar Land Rover | 15.0 | 14.5 | 0.4 |
10 | Kawasaki | 5.6 | 5.3 | 0.3 |
Scores show average index score from 1st February, 2021 to 31st January, 2022 compared to 1st February, 2020 to 31st January, 2021
(Publishing date: Apr 2022)
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Click here to see which brands made the global list
Methodology:
YouGov's Automotive & Mobility Rankings 2022 show the brands with the highest average Index scores between February 1, 2021 and January 31st, 2022. The scores are mostly representative of the general population of adults 18+ (some are online-representative or urban rep). All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.
Each day consumers are asked about their views on automotive brands across various markets, which allows YouGov to build a picture of how these brands are perceived by the general public through comparing Index scores – which is a measure of overall brand health calculated by taking the average of General Impression, Quality, Value, Customer Satisfaction, Recommendation and Corporate Reputation by YouGov BrandIndex.
- General Impression – whether someone has a positive or negative impression of a brand
- Quality – whether consumers think the brand represents good or poor quality
- Value – whether consumers think the brand represents good or poor value for money
- Customer Satisfaction – whether someone is a satisfied or dissatisfied customer
- Recommendation – whether someone would recommend a brand to a friend or not
- Corporate Reputation – whether someone is proud or embarrassed to work for a brand