April 4th, 2022, Kevin Rustika
Top automotive and mobility brands in 2022: China
The automotive and mobility sector is going through a period of transformation with consumer’s attitudes, behaviour and shopping preferences changing dramatically over the last year. But which automotive manufacturers are regarded with having the highest overall brand health from consumers from China?
New data from YouGov identifies the brands which consumers from China have identified as having the highest overall brand health over the past year. Data was drawn from YouGov BrandIndex which measures consumer perceptions towards brands on a daily basis. The ranking examines the best performing automotive manufacturers according to their overall Index scores – an average of General Impression, Value, Quality, Corporate Reputation, Customer Satisfaction, and Recommendation scores* - between February 1, 2021 and January 31st, 2022. YouGov’s Index scores are our measure of a brand’s overall health.
Top automotive and mobility brands in China
Automotive rankings in China are lead with German brands: BMW, Audi, Mercedes-Benz, Porsche and Volkswagen. Apart from Cadillac which has a score of 11.8, there is a notable absence of US brands in the ranking for the top ten brands.
| YOUGOV'S AUTOMOTIVE & MOBILITY RANKINGS 2022 BEST BRANDS: CHINA | ||
|---|---|---|
Rank | Brand Name | Score |
1 | BMW | 宝马 | 25.3 |
2 | Audi | 奥迪 | 24.0 |
3 | Mercedes-Benz | 奔驰 | 21.6 |
4 | Porsche | 保时捷 | 18.6 |
5 | Volkswagen | 大众 | 16.6 |
6 | Volvo | 沃尔沃 | 13.3 |
7 | Toyota | 丰田 | 12.6 |
8 | Smart | 12.0 |
9 | Land Rover | 路虎 | 11.8 |
10 | Cadillac | 凯迪拉克 | 11.3 |
Scores show average index score from 1st February, 2021 to 31st January, 2022
(Publishing date: Apr 2022)
Most improved automotive and mobility brands in China
BYD Auto tops improvers ranking in China with a score increase of 3.7. Chery takes the second place with an increase of 1.6 while Volkswagen claims the third place with an increase of 1.5. Mercedes Benz and Volvo takes the fourth and fifth place in our top improvers rankings with an increase of 1.2 and 1.2 respectively.
| YOUGOV'S AUTOMOTIVE AND MOBILITY RANKINGS IN CHINA - IMPROVERS | ||||
|---|---|---|---|---|
Rank | Brand Name | Score | Previous Score | Change in Score |
1 | BYD Auto | 比亚迪 | 9.5 | 5.7 | 3.7 |
2 | Chery | 奇瑞 | 0.6 | -0.9 | 1.6 |
3 | Volkswagen | 大众 | 16.6 | 15.1 | 1.5 |
4 | Mercedes-Benz | 奔驰 | 21.6 | 20.4 | 1.2 |
5 | Volvo | 沃尔沃 | 13.3 | 12.2 | 1.1 |
6 | JAC | 江淮 | -0.9 | -1.6 | 0.7 |
7 | Dongfeng | 东风 | 3.8 | 3.3 | 0.5 |
8 | Kia | 起亚 | 0.3 | -0.2 | 0.5 |
9 | Mini | 迷你 | 2.9 | 2.6 | 0.4 |
10 | Audi | 奥迪 | 24.0 | 23.7 | 0.3 |
Scores show average index score from 1st February, 2021 to 31st January, 2022 compared to 1st February, 2020 to 31st January, 2021
(Publishing date: Apr 2022)
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Click here to see which brands made the global list
Methodology:
YouGov's Automotive & Mobility Rankings 2022 show the brands with the highest average Index scores between February 1, 2021 and January 31st, 2022. The scores are mostly representative of the general population of adults 18+ (some are online-representative or urban rep). All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.
Each day consumers are asked about their views on automotive brands across various markets, which allows YouGov to build a picture of how these brands are perceived by the general public through comparing Index scores – which is a measure of overall brand health calculated by taking the average of General Impression, Quality, Value, Customer Satisfaction, Recommendation and Corporate Reputation by YouGov BrandIndex.
- General Impression – whether someone has a positive or negative impression of a brand
- Quality – whether consumers think the brand represents good or poor quality
- Value – whether consumers think the brand represents good or poor value for money
- Customer Satisfaction – whether someone is a satisfied or dissatisfied customer
- Recommendation – whether someone would recommend a brand to a friend or not
- Corporate Reputation – whether someone is proud or embarrassed to work for a brand