June 18th, 2021, YouGov
There’s not a single industry that’s been halted by the pandemic more so than travel & tourism. But as the pandemic begins to subside, what does the road back to normality look like? Turbulent conditions are forecast ahead and with only 18% planning international travel in the next 12 months, competition to attract consumers will be fierce – that much is certain.
YouGov’s International Travel & Tourism Report 2021 analyzes consumer travel preferences across 25 global markets to identify the nuances that will prove most lucrative for industry players to focus on. Where Millennials and On-The-Go travelers hold the initial opportunity, the emergence - and growing segment - of Responsible Travelers is not one to be overlooked for long-term rewards.
The report utilizes the most up to date data from our syndicated solutions YouGov DestinationIndex and YouGov Global Travel Profiles whilst also leveraging custom research.