The latest YouGov/Times voting intention figures show Labour taking the lead with 40% of the vote (+3), while the Conservative Party is now at 37% (-1).
Elsewhere, the Liberal Democrats (-2), the Greens (-1) and the Brexit Party (+1) all have 5% of the vote each.
Keir Starmer continues to lead over Boris Johnson on our 'best Prime Minister' question. A third of Britons (34%) think the Labour leader would make the better head of government, compared with 29% for the incumbent. Just over a third (35%) remain undecided.
Divided outlook: How Americans see the economy—and their wallets—in 2025
Ramadan 2025: How non-mudik crowds in Indonesia plan to spend their time and money
Ramadan 2025: Travel plans, traditions, and booking trends for mudik
Ramadan 2025 – How Indonesians plan to spend and give this festive season
DEI another day?
Royal Mail remains top choice for Christmas deliveries despite year of challenges
Was 2024 a good year? Americans tell us how they did in family, health, finance and the wider world
Budget 2024 – Majority of businesses expect negative impact from national insurance increase
British business leaders view on the proposed Employment Rights Bill – good or bad for businesses?
The establishments with the cleanest and dirtiest toilets – according to Britons
AI integration into products has a no major impact on two in five consumers’ purchasing decisions
Has public perception of generative AI shifted?
General election 2024: Do businesses think Labour or the Tories would be better for the economy?
Local vs Imported food: Which do most consumers in Singapore prefer and why?
How hygienic do most Australians think various food and beverage outlets in their neighbourhood are?
Consumers hold companies responsible for AI chatbot errors
Artificial Intelligence for Marketing: When should businesses disclose AI use for brand advertising?
AI-generated advertising: How do consumers around the world feel?
British attitudes towards sustainability in 2024: Key insights from YouGov data
10 key takeaways on American attitudes towards sustainability in 2024
UK public wary of AI yet open to its potential in healthcare and manufacturing
Lasting Power of Attorney (LPA) to CPF nominees: How common is end-of life planning in Singapore?
Living Funerals: Have most Singaporeans heard about it and how many are open to having one?
Defusing consumer boycotts: How can brands regain customers and bounce back?
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?