In October 2018, Prostate Cancer UK and Breast Cancer Now partnered with easyJet to raise funds for life-saving research. Flyers on UK-bound flights were asked to donate their spare change over a six week period.
Working collaboratively with YouGov, both charities used their CharityIndex subscriptions to demonstrate the campaign’s success.
A RealTime survey was jointly commissioned to identify those who had flown with easyJet around the period when the campaign was live.
CharityIndex data indicated that all three brands saw positive shifts in perception among this audience during this period:
The RealTime survey data also showed that:
Overall, YouGov solutions were able to correlate a real shift in perceptions of the exposed audiences to highlight the benefit of the easyJet brand partnership campaign with Prostate Cancer UK and Breast Cancer Now. The campaign raised nearly £440,000 and due to its success, will run again this year.
“It was great to work with YouGov on this project, helping us to maximise our current subscriptions and customise our tools to provide the insight we needed.”
- Will Bywater, Corporate Partnerships Manager
Prostate Cancer UK
“YouGov’s solutions proved to be invaluable for us in managing the impact of the campaign. It gave both charities real insight to present back to easyJet on the success of the campaign and the partnership as a whole.”
- Emily King, Corporate Partnerships Officer
Breast Cancer Now
Breast Cancer Now is a breast cancer research charity dedicated to funding research into this devastating disease. In April 2019, Breast Cancer Now and Breast Cancer Care united to create one charity for everybody affected by the disease. From research to care, we have people affected by breast cancer at our heart.
Prostate Cancer UK fights to help more men survive prostate cancer and enjoy a better quality of life. They are the country's leading charity for men with prostate cancer and prostate problems.
easyJet is a British low-cost airline headquartered at Luton airport which operates thousands of routes in 30 countries across Europe.
Solution delivered by: YouGov CharityIndex and YouGov RealTime