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Telco intelligence

Unlock detailed, practical insights on your customers and competitors – complete coverage of the mobile phone market

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YouGov telco report 2022: Discovering loyalty in telco
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With a deep-dive YouGov Custom Research across 18 international markets, understand the purchase intentions and motivations of cell phone and carrier consumers. We explore how carriers and OEMs can:

  • Gain a better understanding of consumer upgrading and switching behavior
  • Know how to encourage consumers to stick around
  • Explore the loyalty drivers of cell phone purchasing
  • Understand the relationship consumers have with network providers across the globe
  • Examine the future intentions of global consumers at renewal stage for both cell phones and carriers
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Create a seamless connection with your target audience

From handset purchase drivers and switching intention to brand consideration and media consumption, understand who your ideal customer is in granular detail with ultra-reliable insights from YouGov.

Unrivaled data insights

YouGov has over 15 years of data of forward-looking, connected telco consumer intelligence. Explore our latest industry insights below to help  reduce churn, growing acquisition and improve customer experience.

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Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.

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Telco success stories

Our products and services help the world’s most recognised brands, media owners, and agencies.

"We aspire to be the leading European telecommunications provider. YouGov BrandIndex provides essential insights for making the right decisions for expanding the brand.”

Ulrich Klenke, Chief Brand Officer at Deutsche Telekom