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REPORT
YouGov’s Best Global Brands 2025
Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.
This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.
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Unrivaled sports insights
YouGov has over 15 years of consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
All(856)
USA(263)
UK(330)
APAC(140)
India(59)
MENA(37)
Nordics(30)
ARTICLE
7 days ago
APAC Biggest Brand Movers - March 2025
ARTICLE
12 days ago
Do British Formula One fans follow teams, drivers, or both? Plus – opinion of Lewis Hamilton’s Ferrari move
ARTICLE
15 days ago
Brands with the biggest Word-of-Mouth surge in APAC: March 2025
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SportsIndex
Every major sports property. Every major market. Every day.
Global Fan Profiles
Discover an instant view of the size and make-up of fan bases around the globe.
FootballIndex
The revenue game-changer.
TeamIndex
Tracking major sports teams in a live interactive platform.
Identify and understand target audiences
Accurately identify audiences to plan targeted outreach.
Track brands and campaigns
Analyze changes over time, in real time.
Surveys & research
Fast surveys and in-depth research to discover what your audience thinks.
Sports solutions
Champion-level international intelligence
SportsIndex
Every major sports property. Every major market. Every day.
Global Fan Profiles
Discover an instant view of the size and make-up of fan bases around the globe.
FootballIndex
The revenue game-changer.
TeamIndex
Tracking major sports teams in a live interactive platform.
Identify and understand target audiences
Accurately identify audiences to plan targeted outreach.
Track brands and campaigns
Analyze changes over time, in real time.
Surveys & research
Fast surveys and in-depth research to discover what your audience thinks.
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Sports success stories
We’ve built strong and lasting client relationships that put an emphasis on delivering robust and insightful research. Success for our clients is what drives us and that is central to everything we do.
“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners..."
Tom Watson, Research & Insights Manager, Southhampton FC