YouGov’s Diwali 2024 consumer report
Deeksha Raina - October 16th, 2024
The countdown to Diwali is on, and consumers are gearing up for one of the most significant gifting seasons of the year. Remarkably, 42% of Diwali gift buyers make their purchases just 1-4 weeks before the festival. YouGov’s Diwali 2024 consumer report uncovers insights into consumer behavior, shedding light on what drives gift-giving choices and how shoppers navigate this festive season.
What’s inside the report:
- Gifting habits: Discover the dynamics of Diwali gifting among urban Indians, including how many people are gifted, spending compared to last year, and purchase timing.
- Top gifting categories: Explore popular gifts like clothing, tech, and toys, along with preferences across genders, generations, and parenting status.
- Shopping channels and influences: Learn where people shop and what drives their decisions, including promotions, sales, and word of mouth.
- Demographic insights: Get a closer look at the demographics of Diwali clothing, tech, and toy buyers.
- Brands that made the buzz: See which brands generated the most buzz during last year's Diwali celebrations.
This report is based on data from YouGov Surveys and YouGov BrandIndex. The survey was conducted between August 12 and September 3, 2024, involving 1,013 respondents from urban India. Data from YouGov’s BrandIndex was used to analyze the brands generating the highest buzz during last year’s Diwali celebrations.
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