US consumer bank rankings 2024

As consumer banking moves increasingly online, are Americans sticking with traditional banks with well-known brand names, or are they opting for new digital-only banks?

Based on surveys of more than 36,000 Americans, YouGov’s new US consumer bank rankings report examines which banks have the most satisfied customers and which banks consumers are considering most when opening a new bank account.

The report also provides insight into the demographic profile of new bank account openers and what factors are most important to them when selecting a bank to open a new account.

Download the report to learn:

• Which bank has the highest percentage of satisfied customers?
• Do men and women consider the same banks when looking to open a new account?
• Are Americans starting to consider digital-only banks more than established banks?
• What type of bank accounts do Americans want to open?

For the purposes of this rankings report, we have included a broad set of financial services companies tracked in YouGov BrandIndex. This includes both traditional banks and newer fintech companies, such as Cash App and Chime, that offer services through banking partners.

This allows us to provide a fuller view of the shifting financial brand landscape.

The insights in this report come from YouGov BrandIndex and YouGov CategoryView: Financial Services, our one-stop-shop for brand tracking, industry trends, and audience insights for Financial Services companies.