October 16th, 2022, Christien Pheby
Results, interactive data, and methodology on UK consumers’ changing spending habits in the supermarket from YouGov Survey Direct. Build your own rapid research survey now.
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Methodology
How respondents were selected: From YouGov’s opt-in panel, to be representative of all British adults
Who responded: 2,000 British adult citizens
How: Online
When: 12 October 2022
How the sample was weighted: By age, gender, education level, region, and social grade.
Margin of error: Approximately 2% for the overall sample
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