Results, interactive data, and methodology on UK consumers’ changing spending habits in the supermarket from YouGov Survey Direct. Build your own rapid research survey now.
Explore the Data with Crunchboxes
Find out more about YouGov Survey Direct
Methodology
How respondents were selected: From YouGov’s opt-in panel, to be representative of all British adults
Who responded: 2,000 British adult citizens
How: Online
When: 12 October 2022
How the sample was weighted: By age, gender, education level, region, and social grade.
Margin of error: Approximately 2% for the overall sample
Related content
Want to run your own research? Start building a survey now
Image: Getty