April 5th, 2024, Janice Fernandes
New research from YouGov explore how British adults engage with entertainment during mealtimes, depending on whether they are dining alone or with others.
What are people most likely to be doing while eating alone at home? The study reveals a clear preference for visual entertainment when eating alone, with 50% of respondents opting to watch TV shows or movies.
Notably, others prefer a quieter experience, opting for silence during their meals (8%). Some prefer background ambience in the form of music (9%), while a small share of Brits enjoy podcasts (3%) and sports entertainment (3%) while they eat alone.
What about while sharing a meal?
Social dynamics take centre stage when dining with others. Unsurprisingly, conversation is king, with more than two-fifths (43%) prioritising talking with whoever they’re dining with.
However, the allure of visual entertainment persists even in group settings. A significant portion (31%) =enjoy watching TV shows or movies during meals with company. Music plays a far less prominent role when dining with company (5%). Silence and sports are even less common choices for shared meals.
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Methodology: YouGov polled 700 UK adults on March 1, 2024. The survey was carried out through YouGov Surveys: Self-serve. Data is weighted by age, gender, political affiliation, education level and region. Learn more about YouGov Surveys: Self-serve.
Image: Getty Images