The Telkomsel Story: The Importance of tracking customer perceptions of a brand

Telkomsel has been identified as the No. 1 Telco brand in Indonesia according to YouGov Impression Rankings 2021 (see details here). Leveraging YouGov's data and analytics tools, we have conducted an analysis on Telkomsel’s overall brand performance against its competitors in Indonesia. This analysis is created exclusively for Telkomsel's internal use to help the team to picture a portrait of the brand's current users including their demographic, psychographic, attitude and behavior.

4.464 Telkomsel's current users were analysed using YouGov Profiles to generate the below insights, including a glimpse of room for improvement which could be explored and fixed with the right analytics.

• Telkomsel's brand health metrics compared to its top 2 competitors
• Telkomsel's current customers social and attitudinal attributes, mobile screen time, internet activities and mobile apps usage
• Brand perception trend and the analysis during the period of Q1'20 - Q1'21

Reach out to our YouGov team for a discussion to discuss the findings further and get your questions answered.