Living Consumer Intelligence
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 27 million+ panel members in 55 markets.
We call it living data.
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates on consumer intelligence.
Why YouGov?
Our pioneering solutions help the world’s most recognised brands, media owners, and agencies to explore, plan, activate and track better marketing activities.
YouGov works continuously to remain the biggest, most representative and most connected proprietary panel in the market.
The Pew Research Center study concluded that YouGov “consistently outperformed" other online competitor samples for accuracy, highlighting the credible, robust nature of our connected consumer insights. The New York Times concluded of YouGov that “Across all plausible criteria for evaluation, it stands apart….Its data has been analyzed by third parties, used by academics, and found to outperform other nonprobability data.”
"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov's brand tracking for brand health, combined with YouGov's audience intelligence"
Matt Slater, Senior Manager, Marketing Insights at Molson Coors
Read our latest thinking
Consumer Panel Services GfK joins YouGov
YouGov acquires Yabble
Industry-specific brand tracking
US shoppers’ opinions: From fast fashion and sustainability to fair trade and pre-loved clothes
The limited appeal of co-branded credit cards among Britons
Timberland’s cultural clout among hip-hop fans
Halloween in the USA: Unravelling American shopping preferences, spending patterns
Which Division Series MLB teams are making the biggest Buzz, and who are their fans?
As Shein faces challenges, which US brands stand to gain?
