Know what the world thinks, wants, and buys

You will continue to receive the same high level of services and products, from the same dedicated team of experts that you work with now.

There are some minor administrative changes, such as the change in payment accounts on invoices, but your day-to-day experience of CPS GfK will not change.

In the longer term, YouGov is focussed on being the biggest provider of opinion and marketing data in the world and is committed to growing and improving all of its client offerings through further investment. As part of this vision YouGov is committed to supporting and enhancing CPS GfK to deliver better outcomes to you.

Furthermore, YouGov’s suite of world class products and services will further support your organisation’s success.

We will engage you in any future developments and new benefits as part of the acquisition as we progress on our journey.

YouGov’s acquisition of CPS GfK brings together the best in market behavioral data with the best in market attitudinal data. Our combined offering gives you an unparalleled understanding of consumers.

You can know what people buy, why they buy it, what leads them to make a purchase and what marketing influences their decisions, enabling you to make better, informed strategies.

YouGov is an independent market research and data analytics company, leading in consumer opinions, motivations, wants and media habits, recognised by Meltwater as the most quoted research company in the world.

Committed to investing and innovating in new market research tools, YouGov has a stellar track record in connecting data sets and a deep understanding of more than 26 million registered panel members.

The acquisition of CPS GfK grows YouGov's existing digital behavior datasets (covering search, stream, financial transaction data and more) and takes a significant step forward in our mission of giving people a voice whilst helping organisations of all types make better decisions.

YouGov currently has panels across 24 European markets: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Turkey and the UK.

YouGov also operates globally, in over 55 markets.

CPS GfK has over 60 years of knowledge and experience as a trusted market leader, providing deep insights into individual shopper behavior across a number of solutions.

You can discover what people buy, why they buy it, what leads them to make a purchase and what marketing influences their decisions.

CPS GfK answers where, when, and how much people buy; and identifies the audiences driving a product's growth.

You can learn more about CPS GfK solutions here.

CPS GfK currently operates across 18 European markets: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Romania, Serbia, Slovakia, Sweden, Switzerland and Ukraine.