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Automotive intelligence

Understand your customers and competitors, tracking global consumer trends and sentiment towards automotive and mobility.

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YouGov global car brand rankings 2023
Auto Rankings 2023

Discover which car brands have the best brand health in 2023, according to YouGov BrandIndex - our powerful, daily brand and competitor tracker.

Our latest rankings report looks at the popularity of car brands across 18 markets around the globe.

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Discover the rankings

Automotive living consumer intelligence - in fifth gear

Learn how YouGov can help your organisation understand its key audiences - from potential EV purchasers to the media your ads can best reach them at.

Unrivaled data insights

YouGov has over 15 years of living consumer intelligence on the automotive sector. Take your business strategy to the next level by exploring the latest industry insights below.

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Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.

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Automotive success stories

Our products and services help the world’s most recognised brands, media owners, and agencies.

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications