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Leisure & entertainment insights

Identify exactly who your target consumers are using leisure insights, make smarter strategic decisions and improve ROI.

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YouGov’s Best Global Brands 2025
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Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.

This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.

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Leisure industry insights to shape your next move

Explore leisure insights across gambling, cinema, music, events, attractions, fitness and more, understanding consideration and loyalty, brand awareness, and where to best reach your target audience.

Unrivaled leisure industry insights

YouGov has over 15 years of consumer intelligence on the leisure & entertainment sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.