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Global Gambling Report 2023
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As the world deals with higher inflation and interest rates amid the continued recovery from COVID-19’s impact, YouGov has examined the current state of gambling attitudes and activities across the globe.

Set against the backdrop of an ever-changing landscape of gambling legislation, this report focuses on the North American market but benchmarks gambling behaviors from 23 countries. The findings underscore an emergence of younger gamblers in the US, whose views differ from the traditional bettor.

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Explore audiences across gambling, cinema, music, events, attractions, fitness and more, understanding consideration and loyalty, brand awareness, and where to best reach your target audience.

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YouGov has over 15 years of living consumer intelligence on the leisure & entertainment sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.

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Our products and services help the world’s most recognised brands, media owners, and agencies.

"YouGov provided incredibly useful data about consumer experience of streaming and their awareness of artist remuneration. It also gave kudos and legitimacy to our fledgling campaign."

Tom Gray, Founder of the #BrokenRecord campaign