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Video gaming & esports intelligence

Instantly access the latest insights to grow your brand in the rapidly evolving games industry.

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YouGov’s Best Global Brands 2025
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Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.

This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.

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Game-changing audience intelligence to understand the entire customer journey

Understand fanbases and where to reach them - from play frequency to console choices, where your audience consumes content and the influencers who matter to them.

Unrivaled data insights

YouGov has over 15 years of consumer intelligence on the video gaming & esports sector. Lead the way and take your business to the next level by exploring our latest industry insights below.

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