FMCG intelligence
Get the complete picture of your customers so you can make faster, strategic decisions for ground-breaking campaigns.
YouGov’s latest global FMCG/CPG & retail whitepaper explores changing shopping habits amid the cost-of-living crisis.
We reveal the categories consumers are spending more on, those they're cutting back on, emerging trends, the ways in which brands can support consumers, and the outlook for the year ahead.
Download the report now for the latest insights.
Unrivaled data insights
YouGov has over 15 years of living consumer intelligence on the FMCG sector. Ensure your brand stands out in the market with a highly targeted business strategy informed by the latest industry insights below.
Saudi Arabia’s August Advertiser of the Month – Vox Cinemas, Emaar and Bounty
Women are more likely to be primary decision makers for grocery shopping, men for finance
AI integration into products has a no major impact on two in five consumers’ purchasing decisions
To trust or not to trust - Consumers trust German products the most, Chinese ones the least
Vacation spending - food, accommodations take priority over shopping, transport
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