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YouGov’s Best Global Brands 2025
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Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.

This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.

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YouGov has over 60 years of consumer intelligence in the FMCG sector. Ensure your brand stands out in the market with a highly targeted business strategy informed by the latest FMCG insights below.

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