red haired man in the grocery store

FMCG news

Gain a complete understanding of your customers with the latest FMCG news, empowering you to make faster, strategic decisions for innovative and impactful campaigns.

NEW: Explore CategoryView Launch a survey
RANKINGS
UK soft drink brand rankings 2025
null

YouGov’s UK soft drink rankings 2025 explores the current state of the beverage market, uncovering which brands are top of mind for British consumers in a category defined by loyalty, lifestyle, and rapid innovation.

  • Which soft drink brands are gaining ground with UK consumers?
  • How does brand consideration differ across still and carbonated soft drink categories?
  • What brands are women more likely to be caught drinking than men?
  • Which beverage types are most sipped upon by Gen Z, Millennials, Gen X, and Boomers—and what are the biggest opportunities to break through?
Download now

Unrivaled FMCG insights

YouGov has over 60 years of consumer intelligence in the FMCG sector. Ensure your brand stands out in the market with a highly targeted business strategy informed by the latest FMCG insights below.

Explore the YouGov Platform

Unlock powerful FMCG insights about your customers’ needs at every stage of your marketing funnel.