FMCG news
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YouGov’s UK soft drink rankings 2025 explores the current state of the beverage market, uncovering which brands are top of mind for British consumers in a category defined by loyalty, lifestyle, and rapid innovation.
- Which soft drink brands are gaining ground with UK consumers?
- How does brand consideration differ across still and carbonated soft drink categories?
- What brands are women more likely to be caught drinking than men?
- Which beverage types are most sipped upon by Gen Z, Millennials, Gen X, and Boomers—and what are the biggest opportunities to break through?
Unrivaled FMCG insights
YouGov has over 60 years of consumer intelligence in the FMCG sector. Ensure your brand stands out in the market with a highly targeted business strategy informed by the latest FMCG insights below.
Canada Advertisers of the Month for June: Dairy Queen, DoorDash, and Trivago
Brands with the biggest Word of Mouth surge in India: May 2025
UAE & KSA brands with the biggest Word of Mouth surge: May 2025
British business leaders on their companies’ PR efforts
Conscious consumption: How Nordic shoppers are reshaping markets
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