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From high-street shoppers, to high-end shoppers, online or ‘offline’ shoppers, reach your ideal audience in a meaningful way with the help of living consumer intelligence from YouGov.
Retail intelligence
See how your campaigns affect consumer opinions, instantly. Make informed, strategic decisions that expand brand reach, drive consumer advocacy, and increase ROI.
WHITE PAPER
FMCG/CPG & Retail whitepaper 2023: Changing purchasing habits in a cost-of-living crisis
YouGov’s latest global FMCG/CPG & retail whitepaper explores changing shopping habits amid the cost-of-living crisis.
We reveal the categories consumers are spending more on, those they're cutting back on, emerging trends, the ways in which brands can support consumers, and the outlook for the year ahead.
Download report
Unrivaled data insights
YouGov has over 15 years of living consumer intelligence on the retail sector. Future-proof your strategy and keep pace with consumer shopping preferences by exploring our latest industry insights below.
All(1921)
USA(398)
UK(511)
APAC(330)
India(86)
MENA(76)
Nordics(84)
ARTICLE
3 days ago
Women are more likely to be primary decision makers for grocery shopping, men for finance
ARTICLE
3 days ago
AI integration into products has a no major impact on two in five consumers’ purchasing decisions
ARTICLE
3 days ago
Where are viewers most likely to notice promotional campaigns for new movies?
ARTICLE
3 days ago
To trust or not to trust - Consumers trust German products the most, Chinese ones the least
ARTICLE
3 days ago
Vacation spending - food, accommodations take priority over shopping, transport
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