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Travel & tourism insights

Access the most up-to-date, robust data on changing attitudes to travel, enabling you to spot opportunities and make better strategic decisions.

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US Disney travelers report 2024

We surveyed 2,600+ US travelers about their Disney dreams, experiences, and preferences. The report provides insight into US travelers as it relates to their Disney experiences and identifies those who consider themselves to be a Disney Adult or a part of a Disney Family.

Drawing on the survey results, this exclusive research explores:

  • How simple or complicated US travelers find planning a trip to Disney
  • How knowledgeable US travelers feel about planning a trip to Disney
  • How recently US travelers have visited a Disney Park and how often they stay on location
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Take your marketing to new heights with first-class travel insights

From defining and understanding your audience – high-income consumers, Gen Z, responsible travelers or as niche as your brand requires – to campaign, and brand or destination traking, fucel your strategy with data-driven travel insights.

Unrivaled travel insights

YouGov has over 15 years of data on the travel & tourism sector. Take your business strategy to new heights with consumer intelligence at its core by exploring our latest industry insights below.