Stay updated with the latest retail news to see how your campaigns influence consumer opinions in real time. Make data-driven, strategic decisions that enhance brand reach, foster consumer advocacy, and improve ROI.
YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
From high-street to high-end and online to offline, stay informed with YouGov's living consumer intelligence and retail news to reach your ideal audience effectively and meaningfully.
YouGov has over 60 years of living consumer intelligence on the retail sector. Future-proof your strategy and keep pace with consumer shopping preferences by exploring our latest retail news below.
AI shopping assistants are catching on – but shoppers still need convincing
How generations shop in the Netherlands: values, worries & habits
UK Biggest Brand Movers - July 2025
US Biggest Brand Movers - July 2025
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