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FMCG/CPG & Retail whitepaper 2023: Changing purchasing habits in a cost-of-living crisis
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YouGov’s latest global FMCG/CPG & retail whitepaper explores changing shopping habits amid the cost-of-living crisis.

We reveal the categories consumers are spending more on, those they're cutting back on, emerging trends, the ways in which brands can support consumers, and the outlook for the year ahead.

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From high-street shoppers, to high-end shoppers, online or ‘offline’ shoppers, reach your ideal audience in a meaningful way with the help of living consumer intelligence from YouGov.

Unrivaled data insights

YouGov has over 15 years of living consumer intelligence on the retail sector. Future-proof your strategy and keep pace with consumer shopping preferences by exploring our latest industry insights below.

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Our products and services help the world’s most recognised brands, media owners, and agencies.

"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors