Game-changing audience intelligence to understand the entire customer journey
Understand fanbases and where to reach them - from play frequency to console choices, where your audience consumes content and the influencers who matter to them.
Video gaming & esports intelligence
Instantly access the latest insights to grow your brand in the rapidly evolving games industry.
WHITE PAPER
Reaching gamers - everywhere
Where does gaming fit in a changed post-pandemic global media and entertainment landscape? And what’s driving consumer engagement in the gaming industry around the world?
In YouGov’s latest report, Reaching Gamers – everywhere, we explore the profile and behaviors of global gamers, and what’s keeping this audience playing.
Our insights combine syndicated YouGov data with deep-dive custom research covering 18 international markets.
Download white paper
Unrivaled data insights
YouGov has over 15 years of consumer intelligence on the video gaming & esports sector. Lead the way and take your business to the next level by exploring our latest industry insights below.
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