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Video gaming & esports intelligence

Instantly access the latest insights to grow your brand in the rapidly evolving games industry.

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Reaching gamers - everywhere
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Where does gaming fit in a changed post-pandemic global media and entertainment landscape? And what’s driving consumer engagement in the gaming industry around the world?

In YouGov’s latest report, Reaching Gamers – everywhere, we explore the profile and behaviors of global gamers, and what’s keeping this audience playing.

Our insights combine syndicated YouGov data with deep-dive custom research covering 18 international markets. 

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Game-changing audience intelligence to understand the entire customer journey

Understand fanbases and where to reach them - from play frequency to console choices, where your audience consumes content and the influencers who matter to them.

Unrivaled data insights

YouGov has over 15 years of living consumer intelligence on the video gaming & esports sector. Lead the way and take your business to the next level by exploring our latest industry insights below.

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Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.

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