Inform your gaming strategy, measure public perception of major video game publishers and franchises, with YouGov's powerful daily brand and competitor tracking.
Powered by our brand health tracking tool, continuously track 40 publishers and 70 franchises across 16 key brand health metrics.
Daily data enables you to:
Inform your gaming strategy with YouGov GameIndex to:
Access all data within one dashboard, displayed in multiple formats.
Make sense of industry-specific data in real-time. Add custom trigger questions for your brand to our daily surveys
Consistent data available in US, UK, France, Germany, Brazil, South Korea, Vietnam and China
Reach general consumers 18+, plus access a specialized sample of respondents interested in gaming, esports, and more
How Applebee's captures NFL fan loyalty – A deep dive into brand metrics
New vs. used: Which automakers are prized by different groups of car buyers in the US?
Four months on, how damaging was Mr Bates to the Post Office?
ShopBack ends BNPL service: How has consumer consideration of the platform been impacted?