Unlock detailed, practical insights on your customers and competitors – complete coverage of the mobile phone market
The YouGov Recommend rankings 2024 are calculated using data from our flagship brand tracking tool, YouGov BrandIndex.
The platform gathers data from interviews with over 27 million registered panel members across 40 sectors and more than 55 countries.
Each brand’s performance is tracked daily against a range of metrics, with our Recommend ranking measuring the percentage of a brand’s customers who would recommend it to a friend or colleague.
From handset purchase drivers and switching intention to brand consideration and media consumption, understand who your ideal customer is in granular detail with ultra-reliable insights from YouGov.
YouGov has over 15 years of data of forward-looking, connected telco consumer intelligence. Explore our latest industry insights below to help reduce churn, growing acquisition and improve customer experience.
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