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Our proprietary panel is the largest, most representative, and most connected in the market, delivering reliable insights that power our best-in-class brand tracking.
Our brand tracking solution combines brand, audience and sector data, giving you a holistic view of your brand and the wider financial services market.
Analyze brand performance, industry trends, and consumer insights with brand, audience, and category-specific data, all in one dashboard. Start your trial today.
Get a clear understanding of sector trends, shifts, and patterns, and how they impact your brand across four key areas:
Consumer banking: Navigate the dynamic landscape of consumer banking trends, from data sharing to technology preferences.
Credit cards & payments: Uncover valuable insights into credit card preference and uptake of deferred payment services, such as Buy Now Pay Later (BNPL).
Insurance: Dive into the features that matter most to consumers across different insurance types and identify the drivers behind switching providers.
Investment: Understand the barriers preventing potential investors from entering the market and craft personalized solutions based on risk tolerance and beliefs.
Make better brand and marketing decisions
Drive stronger ROI with informed product and marketing decisions, guided by our integration of brand, audience, and sector data – powered by YouGov’s industry-leading panel.
Adapt quickly and stay competitive
Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.
Benchmark against competitors
Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.
Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.
Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.
Our user-friendly dashboard makes data analysis simple, whether you're a data expert or new to analytics.
Take a note from the businesses who know their brand.
"We have worked with YouGov for almost a decade, and rely on their expertise, speed and responsiveness to understand consumer sentiment in real time, and secure clear, actionable data to support storytelling with media..."
Vice President, Corporate Communications, Visa
US tech and telco – trends and insights roundup for 2024
UK Biggest Brand Movers - December 2024
Brands with the biggest Word-of-Mouth surge in APAC: November 2024
US finance – trends and insights roundup for 2024
Consumer confidence saw mild improvement in November 2024
