Brand tracking for the financials services sector
Our brand tracking solution combines brand, audience and category-specific data, giving you a holistic view of your brand and the wider financial services market.
A complete view of the market
Get a clear understanding of sector trends, shifts, and patterns, and how they impact your brand across four key areas:
Consumer banking: Navigate the dynamic landscape of consumer banking trends, from data sharing to technology preferences.
Credit cards & payments: Uncover valuable insights into credit card preference and uptake of deferred payment services, such as Buy Now Pay Later (BNPL).
Insurance: Dive into the features that matter most to consumers across different insurance types and identify the drivers behind switching providers.
Investment: Understand the barriers preventing potential investors from entering the market and craft personalized solutions based on risk tolerance and beliefs.
Elevate your marketing strategy
Make better brand and marketing decisions
Drive stronger ROI with informed product and marketing decisions, guided by our integration of brand, audience, and sector data – powered by YouGov’s industry-leading panel.
Adapt quickly and stay competitive
Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.
Benchmark against competitors
Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.
Enhance your market intelligence
Build your brand
Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.
Competitive edge
Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.
Interactive dashboard
Our user-friendly dashboard makes data analysis simple, whether you're a data expert or new to analytics.