Brand tracking for the financials services sector

Insights on your brand and market

Our brand tracking solution combines brand, audience and category-specific data, giving you a holistic view of your brand and the wider financial services market. Want to take a look?

Exclusive 30-day trial Book a personalized demo

Partner with the industry leader in brand tracking

YouGov’s trusted solutions help the world’s top brands, media owners, and agencies make smarter decisions every day.

Our proprietary panel is the largest, most representative, and most connected in the market, delivering reliable insights that power our best-in-class brand tracking.

Watch the product demo of our industry-specific brand tracking tool to see just how simple it is to analyze brand performance, industry trends, and consumer insights - all in one place.

Financial Services CategoryView product illustration

A complete view of the market

Get a clear understanding of sector trends, shifts, and patterns, and how they impact your brand across four key areas:

Consumer banking: Navigate the dynamic landscape of consumer banking trends, from data sharing to technology preferences.

Credit cards & payments: Uncover valuable insights into credit card preference and uptake of deferred payment services, such as Buy Now Pay Later (BNPL).

Insurance: Dive into the features that matter most to consumers across different insurance types and identify the drivers behind switching providers.

Investment: Understand the barriers preventing potential investors from entering the market and craft personalized solutions based on risk tolerance and beliefs.

Sign-up for a 30-day trial!

Financial Services CategoryView product illustration 2

Elevate your marketing strategy

Make better brand and marketing decisions

Drive stronger ROI with informed product and marketing decisions, guided by our integration of brand, audience, and sector data – powered by YouGov’s industry-leading panel.

Adapt quickly and stay competitive

Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.

Benchmark against competitors

Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.

Claim your trial today CategoryView Demo

Build your brand

Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.

Competitive edge

Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.

Interactive dashboard

Our user-friendly dashboard makes data analysis simple, whether you're a data expert or new to analytics.

"We have worked with YouGov for almost a decade, and rely on their expertise, speed and responsiveness to understand consumer sentiment in real time, and secure clear, actionable data to support storytelling with media..."

Vice President, Corporate Communications, Visa

Read the case study