May 31st, 2023, Lesley Simeon
McDonald’s is bringing back its face-painting fundraising initiative across all of its locations in the country. Customers can choose from eight designs and make donations either at the face-painting stations or via donation boxes at the tills. Proceeds of this initiative will go to Ronald McDonald House Charities UK which provides accommodation for families whose children are admitted in hospitals.
We look at YouGov data to see what McDonald’s current customers feel about fundraising and donating to charities.
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioural consumer metrics - 76% of the fast-food chain’s customers agree with the statement that they “would donate to a worthy cause.”
What kind of interactions have McDonald’s customers had with charities in the past?
Profiles data shows that an equal proportion of McDonald’s customers (28%) and the general British population (28%) have participated in fundraising events and 27% of the brand’s customers have made financial donations via social giving platforms and livestream giving like GoFundMe and Facebook Donate. This group (12%) has also collected financial donations via social giving platforms and livestreams - similar to the general British population (12%).
When it comes to factors that motivate the fast-food chain’s customers to donate to a charity, just over half (52%) say they donate because they believe in the cause. Less than a quarter, (21%) say they donate to a charity they have had a personal experience with and another 21% of them believe one should give to charities in general.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the GB is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
Photo by Visual Karsa on Unsplash