March 17th, 2023, Lesley Simeon
Asahi UK recently announced a new beer variant under Peroni Nastro Azzurro, called Peroni Stile Capri. The launch will be supported by a £3 million multichannel campaign. Aimed at younger Britons, the campaign will run from the end of March 2023 into summer this year, across social, broadcast, video on demand, Out-of-Home (OOH) and cinema.
As Peroni gears up to launch its latest campaign, we look at what the brand’s current customers have to say about advertising.
A significant proportion (68%) of Peroni’s customers agree with the statement that they “feel bombarded by advertising,” according to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics.
According to Peroni, over £1m of the overall campaign budget will be spent on OOH advertising. Profiles data suggests that 25% of Peroni’s customers agree with the statement that they “trust the advertising that [they] see on posters/billboards.” Among the general British population, 21% agree with this statement.
Just under a third (31%) of them agree with the statement that they “often recommend to [their] friends and/or family about things [they] have seen advertised on posters/billboards.”
Explore our living data - for free
Discover more retail content here
Want to run your own research? Run a survey now
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.