February 22nd, 2023, Lesley Simeon
Cadbury has launched ‘Cadbury Dairy Milk Fruitier and Nuttier’ - its maiden range of products that aren’t high in fat, salt or sugar (HFSS). The range includes four products, featuring a mix of fruits, nuts and chocolates, and each packet retails at £2.50. Along with being lower in sugar and saturated fat, the Mondelez International-owned brand claims its new launch to be higher in fiber and protein as well.
Does Cadbury’s latest launch align with its customers’ food concerns?
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - more than one in three (34%) of Cadbury’s customers are concerned about food’s fat content, 30% are concerned about sugar levels while 26% are worried about salt levels.
Cadbury’s current consumers (43%) and 42% of the general British population is concerned about the freshness of food.
Data from Profiles suggests that 18% of both, Cadbury’s current customers and the general British population avoid sugar in their food. Palm oil (16%), sweeteners (16%), salt (15%) and fats (14%) are some of the other food ingredients some of Cadbury’s customers avoid.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.