The most followed esports franchises in the UK and US
June 28th, 2022, Bhavika Bansal

The most followed esports franchises in the UK and US

As the global esports industry continues to thrive, we asked avid esports fans - those who regularly read about, watch, or attend leagues/competitions/events - in the UK and US which esports games/franchises they watch and follow.

Call of Duty is the most followed esport franchise in both the UK (23%) and the US (36%), while League of Legends is a close second in the UK at 21%, and a more distant second in the US, albeit with a higher following (23%).

Counter-Strike: Global Offensive (CS: GO) is more popular in the UK at 20% - where it comes third - compared to its sixth place in the US (16%). FIFA is almost equally followed in both countries (US, 17%; UK, 14%). However, Apex Legends is considerably more popular in the US (17%) than in the UK (9%).

Fortnite Battle Royale (US, 16%; UK, 9%) and Overwatch (US, 15%; UK, 11%) follow a similar trend and remain more popular in the US.

Notably, while Super Smash Bros is one of the most popular titles in the US (17%), it is one of the least favoured esports franchises in the UK, followed only by 7% of keen esports fans. Mortal Kombat and Halo round out our top ten in both the UK (7%) and US (14%).

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Methodology: YouGov Global Fan Profiles, which includes data from 38 markets, is based on continuously collected data from several sources, rather than from a single limited questionnaire. Data referenced is based on a sample size of between 355 and 809 adults for the UK and between 1,420 and 2,970 adults for the US.