Meat and health
November 25th, 2021, YouGov

Meat and health

There has been long-running debate about whether eating meat is a healthy or unhealthy dietary choice. Ask Americans, and most fall in the “healthy” camp. YouGov US data shows that, when presented with the statement: “A meatless diet is a healthier diet” a third (33%) agree – but many more (48%) disagree.

null

Among meat eaters, this view is less popular still: three in five don’t believe meatless diets are healthier (59%). That said, a fifth (21%) still agree that a vegetarian or vegan diet is better for wellbeing, and a third of this group also say they’re “considering reducing” their meat intake (31%). This might not necessarily be on health grounds: a fifth (19%) say they feel guilty while eating meat and dairy products, while nearly three in five (56%) say quality meat is simply too expensive.

Perhaps more surprisingly, vegetarians and vegans aren’t uniformly agreed that meatless diets are better for you. While three-quarters of vegetarians agree that eating animal flesh is not conducive to health (74%), a fifth (18%) disagree; for vegans, it’s 84% compared to 11%. Again, there is a strong perception that good meat is simply too expensive (62% vegetarian; 69% vegan) – and guilt is a powerful motivator for this group too (72% vegetarian; 69%).

Methodology

YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

Receive monthly topical insights about the health and pharmaceutical industry, straight to your inbox. Sign up today.

Discover more health and pharma content here

Start building a survey now with YouGov Direct