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The presence of AI in current affairs and political discussions has increased over the last few years, but how does the public feel towards it and how it might impact their everyday lives in the future?
Utilising YouGov Custom Research, an online survey of 5,128 UK adults was conducted to uncover:
Understand what your target consumers care about and where to reach them, with robust intelligence you can trust. From the specs your audience really care about to the impact of reviews on consideration, whether data privacy or sustainability are driving their next switch, or if you need to know what ads are resonating best - we’ve got you covered.
YouGov has over 15 years of forward-looking consumer intelligence on the technology sector. Explore our latest industry insights below to monitor trends over time with get actionable data on your consumers.
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Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
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General population and granular audiences
2 million+ profiling variables
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Available in: GB, US
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Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more
