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Leisure & entertainment insights

Identify exactly who your target consumers are using leisure insights, make smarter strategic decisions and improve ROI.

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Stop, shop & scroll: US TikTokers report 2024
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Leveraging YouGov Profiles and YouGov BrandIndex, this report explores the new faces of TikTok in 2024.​ Download the new report to learn:

  • How has TikTok’s userbase evolved since 2021?
  • What are the political leanings of the average TikToker?
  • Which product categories have seen the most traction on TikTok Shop, and what’s compelling TikTokers to use the ecommerce marketplace?
  • Which brands are over-indexing with TikTokers across beauty, charities, fast food, tech, and more?
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Leisure industry insights to shape your next move

Explore leisure insights across gambling, cinema, music, events, attractions, fitness and more, understanding consideration and loyalty, brand awareness, and where to best reach your target audience.

Unrivaled leisure industry insights

YouGov has over 15 years of living consumer intelligence on the leisure & entertainment sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.