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YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
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YouGov has over 15 years of consumer intelligence on political opinion, governmental decisions and public affairs. We offer full-service survey research for academics, health researchers, policy think tanks and corporate clients. Explore our latest insights below to help you stay up-to-date and lead the way.
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