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Financial services intelligence

Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.

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Financial outlook 2023: Navigating the storm
FS rankings

With 50% of respondents telling us that their disposable income has decreased in the last 12 months, we take a deep-dive to understand how different markets and demographics are dealing with the financial pressures using our Discretionary Spend Index.

Our latest global report, fuelled by over 19,000 respondents, explores: how household living standards vary, how consumers are feeling for the future, how consumers want to be helped by the financial services sector and more.

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Know your audience with 360° consumer journeys

From investment plans to attitudes to ESG, where to reach the financially comfortable to share of wallet in your sector fuel your strategy with living consumer intelligence.

Unrivaled data insights

YouGov has over 15 years of Living Consumer Intelligence on the financial services sector. Keep ahead of your competitors by exploring the latest industry insights below.

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Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.

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Financial services success stories

Our products and services help the world’s most recognised brands, media owners, and agencies.

“This was a great collaboration between MFUSE and YouGov Direct. The speed with which the project was delivered was unprecedented and ensured we could deliver to a very tight client timetable."

Neil Shah, Partner of Digital Media and Technology at MFUSE