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Financial services insights

Unlock powerful financial insights about your customers’ needs at every stage of your marketing funnel.

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YouGov’s Best Global Brands 2025
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Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.

This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.

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Know your audience with 360° consumer journeys

From investment plans to attitudes to ESG, where to reach the financially comfortable to share of wallet in your sector fuel your strategy with financial services insights.

Unrivaled data insights

YouGov has over 15 years of consumer intelligence on the financial services sector. Keep ahead of your competitors by exploring the latest industry insights below.

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Unlock powerful financial services insights about your customers’ needs at every stage of your marketing funnel.