Automotive CategoryView
Automotive CategoryView offers in-depth insights into market trends and changing consumer behavior to drive brand growth.
![Automotive CategoryView product imagery](https://ygo-assets-websites-general.yougov.net/original_images/1800x1800-Website-Product-Visuals-Automotive-CategoryView-2-v2.png)
A complete view of the market
Utilize automotive context and a holistic view of brand performance to understand market trends, shifts, and patterns and how they affect your brand.
With Automotive CategoryView, understand topics such as:
The uptake of EVs: Uncover driving and charging behaviour, why consumers are choosing EV over gas powered vehicles, and identify potential EV customers.
Car size shifts: Learn which consumers are shifting towards more compact vehicles and why. Understand their driving habits and behaviors.
Auto related essentials: From gas station visits to auto services, understand consumers’ visiting habits, frequency, and brand considerations.
![Automotive CategoryView product imagery](https://ygo-assets-websites-general.yougov.net/original_images/1800x1800-Website-Product-Visuals-Automotive-CategoryView-3-v2.png)
Elevate your marketing strategy
Understand your brand and monitor growth, get to know your consumers on a deeper level, and track industry trends to stay ahead of competition.
Comprehensive brand analysis: Connect sector-specific insights with media & communication, purchase funnel, and brand perception metrics to effectively measure your brand’s equity against competitors.
Understand your consumers: Understand the considerations, drivers, and barriers influencing car choices for more informed strategic planning.
Identify emerging trends: Spot trends to stay ahead of the competition and be ready for what’s coming next.
Enhance your auto market insights
Build your brand
Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.
Competitive edge
Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.
Interactive dashboard
Our user-friendly dashboard facilitates easy cross-tabulation and filtering by key metrics and demographics.