Automotive CategoryView

Brand tracking built for the automotive sector

YouGov CategoryView combines brand, audience and sector data, giving you a holistic view of your brand and the wider automotive market.

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Automotive CategoryView product imagery

A complete view of the market

Connect brand, audience, and sector data for clear insights across the auto sector, driven by industry-leading panel data.

With Automotive CategoryView, understand topics such as:

The uptake of EVs: Uncover driving and charging behaviour, why consumers are choosing EV over gas powered vehicles, and identify potential EV customers.

Car size shifts: Learn which consumers are shifting towards more compact vehicles and why. Understand their driving habits and behaviors.

Auto related essentials: From gas station visits to auto services, understand consumers’ visiting habits, frequency, and brand considerations.

Automotive CategoryView product imagery

Elevate your marketing strategy

Make better brand and marketing decisions

Drive stronger ROI with insights that help you track consumer preferences, understand audience behaviors, and anticipate market shifts.

Adapt quickly and stay competitive

Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.

Benchmark against competitors

Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.

BENEFITS

Enhance your auto market insights

Build your brand

Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.

Competitive edge

Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.

Interactive dashboard

Our user-friendly dashboard makes data analysis simple, whether you're a data expert or new to analytics.