YouGov’s trusted solutions help the world’s top brands, media owners, and agencies make smarter decisions every day.
Our proprietary panel is the largest, most representative, and most connected in the market, delivering reliable insights that power our best-in-class brand tracking.
Our brand tracking solution combines brand, audience and sector data, giving you a holistic view of your brand and the wider automotive market.
Analyze brand performance, industry trends, and consumer insights with brand, audience, and category-specific data, all in one dashboard. Start your trial today.
Connect brand, audience, and sector data for clear insights across the auto sector, driven by industry-leading panel data.
Understand topics such as:
The uptake of EVs: Uncover driving and charging behaviour, why consumers are choosing EV over gas powered vehicles, and identify potential EV customers.
Car size shifts: Learn which consumers are shifting towards more compact vehicles and why. Understand their driving habits and behaviors.
Auto related essentials: From gas station visits to auto services, understand consumers’ visiting habits, frequency, and brand considerations.
Make better brand and marketing decisions
Drive stronger ROI with insights that help you track consumer preferences, understand audience behaviors, and anticipate market shifts.
Adapt quickly and stay competitive
Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.
Benchmark against competitors
Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.
Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.
Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.
Our user-friendly dashboard makes data analysis simple, whether you're a data expert or new to analytics.
Take a note from the businesses who know their brand.
"YouGov's brand tracking is a great tool to track the development of the perception of our brand's globally improving competitor intelligence. YouGov analysis plays a pivotal role in our brands’ business review bringing consumer brand perception point of view to the table.”
Head of Market Research & Analysis at leading Italian automotive company
YouGov has over 15 years of consumer intelligence on the automotive sector. Take your business strategy to the next level by exploring the latest industry insights below.
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US car owners: Preferred auto service locations and key decision factors
