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Hard-to-reach audiences

with global capabilities

Full-service partner

methodologists and statisticians to support your project


YouGov leads in precision

From political science to public health studies, YouGov stands as a trusted name among hundreds of academic experts. With an unrivaled global reach spanning across 55 markets and a unique panel of more than 27 million registered members, we deliver data that you can trust.

Scientific & Academic Research

Full-service survey research for academics:

Our highly trained survey methodologists conduct research intended for peer-reviewed publications.

End-to-end research support:

Our services include research and questionnaire design, pretesting services, sample design, survey fielding, and reporting. Throughout the data collection process, we offer our clients intellectual collaboration to solve problems and tackle difficult research questions.

Best-in-class targeting and reach:

Conduct survey research on multi-wave panels, cross-national studies, and surveys with complex experimentation or embedded media.

Pew research quote

Upholding research integrity

We understand that data quality is critical for our clients to report and publish their findings. At YouGov, we validate respondent behavior through multiple stages. Our proprietary panel provides longitudinal measures and metadata to protect the quality of the data we deliver to our clients.

Our experts work with clients on their research designs to answer their most pressing questions and understand what their results can (and cannot) say about their goals and objectives.

Meet the team's leads

Ashley Grosse, Ph.D.

EVP Head of Academic and Public Affairs

Grosse is the managing director for the YouGov Scientific Research unit. She has nearly 30 years’ experience managing large, complex and methodologically demanding survey projects including her time managing the American National Election Studies (NES). She earned an M.A. and a Ph.D. from Washington State University.

Marissa Shih

Senior Vice President, SRG Academic & Political

Shih manages political and special research projects including 10 years managing the Cooperative Election Study. She works closely with clients advising on questionnaire design and set up, and also with YouGov's analytics and operations team overseeing programming, fielding and data delivery. She earned a B.S. in Cognitive Science from the University of California, Los Angeles.

Brad Jones, Ph.D.

Senior Research Director, Scientific Research

Jones is a methodologist for the Scientific Research Group. He assists clients with research and questionnaire development. Jones spent the first part of his career at Pew Research Center where he gained extensive survey research experience. He holds a Ph.D. from the University of Wisconsin, Madison.


Why YouGov?

Academics come to YouGov to help solve complex data requirements, from targeting hard to reach populations, to vast multi-wave recontacting surveys.

"YouGov has collected data for us since we started the study in 2014. We have always been extremely satisfied with the service, price and quality of data. They deliver large samples and high wave-on-wave response rates."

Prof. Edward Fieldhouse, Professor of Social and Political Science


Many great institutions trust YouGov's team

Researchers from scores of universities, government agencies, non-profit organizations, and other entities have partnered with YouGov for data collection. Researchers have used YouGov data to publish hundreds of peer-reviewed articles in top journals including:

  • Addictive Behaviors
  • American Journal of Political Science
  • American Journal of Psychiatry
  • American Journal of Public Health
  • American Political Science Review
  • BMJ Global Health
  • British Journal of Political Science
  • Developmental Medicine & Child Neurology
  • European Journal of Political Research
  • Harvard Law Review
  • Health Affairs
  • International Organization
  • Journal of Politics
  • Nature
  • Political Behavior
  • Political Psychology
  • Proceedings of the National Academy of Sciences
  • Science

We ensure clients successfully attain program goals.