Celebrating brand brilliance in the competitive EU FMCG market
Our new Brand Footprint Europe Report builds on the renowned Global Brand Footprint rankings initiated over a decade ago by our partner Kantar Worldpanel. This report offers a glimpse into shopper preferences, showcasing brands that have made it into individual baskets the most during another year of economic instability across Europe. The report identifies the Most Chosen brands in Europe, providing valuable insights into regional preferences and market dynamics. Is your FMCG brand growing or declining in popularity? Find your brand in the online rankings report below.