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Brand Footprint

Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report.

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Brand Footprint Europe Report 2025

Our Brand Footprint Europe Report 2025 offers a fresh perspective on consumer behavior, revealing which brands are winning hearts, and shelf space, despite current economic challenges.

Discover highlights from the new ranking, which is based on the opinions of more than 4.3 million respondents about 21,000 brands across 532 categories.

Celebrating brand brilliance in the competitive EU FMCG market

Our new Brand Footprint Europe Report builds on the renowned Global Brand Footprint rankings initiated over a decade ago by our partner Kantar Worldpanel. This report offers a glimpse into shopper preferences, showcasing brands that have made it into individual baskets the most during another year of economic instability across Europe. The report identifies the Most Chosen brands in Europe, providing valuable insights into regional preferences and market dynamics. Is your FMCG brand growing or declining in popularity? Find your brand in the online rankings report below.

Looking to improve your brand and marketing strategies?