Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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2 days ago

Eastern countries generally favour tourism to Saudi Arabia more than Western countries

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2 days ago

What’s cool in 2025? Depends on who you ask

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3 days ago

Who’s in the front of the plane? First-class demographics, travel preferences, and favorite airlines

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3 days ago

Canadian Advertisers of the Month for January: Trivago, A&W, and Adidas

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5 days ago

Did Americans watch sporting events at home, in person, or at the bar in 2024?

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5 days ago

Super Bowl LIX: America's Mixed Sentiments as Chiefs Aim for Historic Three-Peat

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10 days ago

The top domestic travel destinations for Americans in 2025

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10 days ago

Samsung, YouTube, WhatsApp top YouGov’s Best Global Brands 2025

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10 days ago

Samsung, YouTube, WhatsApp top YouGov’s Best Global Brands 2025

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11 days ago

Circana and YouGov Collaborate to Integrate POS and Consumer Data, Delivering Unprecedented Market Insights

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11 days ago

How The Hygiene Bank raised awareness of hygiene poverty with YouGov

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12 days ago

How GambleAware used YouGov insights to tackle gambling harms

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12 days ago

Singaporeans gear up for Lunar New Year with strong appetite for spending

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17 days ago

Nintendo offers first look at the Switch 2 - but do British gamers plan to buy it?

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17 days ago

How BRACK.CH built a high-impact research function with YouGov

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18 days ago

UK: Which brands won the most eyeballs over Christmas 2024?

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18 days ago

Brands with the biggest Word-of-Mouth surge in India: December 2024

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18 days ago

UAE & KSA brands with the biggest Word-of-Mouth surge: December 2024

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19 days ago

Tesla, Toyota, and Honda lead EV Satisfaction rankings

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19 days ago

UK financial services – trends and insights roundup 2024

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19 days ago

Consumer perception of UnitedHealthcare amid tragedy

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19 days ago

How often do Americans brush? A look at oral care habits

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19 days ago

Exploring Telegram’s growing user base and advertising potential

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19 days ago

Are Americans spending too much time on social media?

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19 days ago

One-third of Americans report drinking less alcohol in the past year

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20 days ago

Travel sector overview 2024: Tech integration and diverse destinations

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20 days ago

Retail sector review, 2024: Consumer and industry trends

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20 days ago

Tesla v BYD: How do the two EV brands stack up in the UK?

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