Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 5 hours ago

Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?

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about 5 hours ago

2024 half-year update: Airbnb, Hilton, and VRBO earn highest rates of ad penetration in the US

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about 12 hours ago

Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?

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1 day ago

Bridgerton, The Big Bang Theory, and New Amsterdam: The most-streamed TV in the UK, June 2024

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1 day ago

Bridgerton, Your Honor, and The Boys: The most-streamed TV in America, June 2024

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1 day ago

Survey reveals global anxieties towards climate change and potential disaster

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1 day ago

KSA's Biggest Brand Movers: June 2024

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1 day ago

India's Biggest Brand Movers: June 2024

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1 day ago

UAE's Biggest Brand Movers: June 2024

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1 day ago

Sports streaming is on the rise, but challenges remain – what are they?

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1 day ago

Stress reduction and mental well-being are key motivators for Britons practicing self-care

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2 days ago

What Britons want out of loyalty programmes in 2024

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2 days ago

British consumers’ views of unhealthy foods and why they continue to eat them

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2 days ago

What do Britons do with their old phones? Half of them keep it

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2 days ago

How are viewers planning to follow the Paris Olympics?

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