Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Eastern countries generally favour tourism to Saudi Arabia more than Western countries
What’s cool in 2025? Depends on who you ask
Who’s in the front of the plane? First-class demographics, travel preferences, and favorite airlines
Canadian Advertisers of the Month for January: Trivago, A&W, and Adidas
Did Americans watch sporting events at home, in person, or at the bar in 2024?
Super Bowl LIX: America's Mixed Sentiments as Chiefs Aim for Historic Three-Peat
The top domestic travel destinations for Americans in 2025
Samsung, YouTube, WhatsApp top YouGov’s Best Global Brands 2025
Samsung, YouTube, WhatsApp top YouGov’s Best Global Brands 2025
Circana and YouGov Collaborate to Integrate POS and Consumer Data, Delivering Unprecedented Market Insights
How The Hygiene Bank raised awareness of hygiene poverty with YouGov
How GambleAware used YouGov insights to tackle gambling harms
Singaporeans gear up for Lunar New Year with strong appetite for spending
Nintendo offers first look at the Switch 2 - but do British gamers plan to buy it?
How BRACK.CH built a high-impact research function with YouGov
UK: Which brands won the most eyeballs over Christmas 2024?
Brands with the biggest Word-of-Mouth surge in India: December 2024
UAE & KSA brands with the biggest Word-of-Mouth surge: December 2024
Tesla, Toyota, and Honda lead EV Satisfaction rankings
UK financial services – trends and insights roundup 2024
Consumer perception of UnitedHealthcare amid tragedy
How often do Americans brush? A look at oral care habits
Exploring Telegram’s growing user base and advertising potential
Are Americans spending too much time on social media?
One-third of Americans report drinking less alcohol in the past year
Travel sector overview 2024: Tech integration and diverse destinations
Retail sector review, 2024: Consumer and industry trends
Tesla v BYD: How do the two EV brands stack up in the UK?