April 30th, 2023, Clifton Mark
The UEFA Champions League, The Super Mario Bros. Movie and John Wick 4 are the most in-demand titles in the UK for the first half of April. The chart below comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 and measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among British audiences in the past two weeks:
The UEFA Champions League remains champion. The football tournament has been the most in-demand title in Britain since the beginning of March and is unlikely to drop off significantly before the tournament ends in June. What could take British eyes off the ball?
In second place is The Super Mario Bros. movie, released on April 5. Based on the beloved video-game franchise, the film was released to audience glee, critical indifference and a worldwide box-office bonanza for Universal Pictures.
Netflix series Beef has entered the most in-demand list at number 4. The dark comedy-drama depicts an escalating feud between two strangers after a near accident in a parking lot. Critics have been praising the performances of stars Ali Wong and Steven Yeun, as well as the writing and direction.
John Wick 4 and John Wick have fallen a couple of spots over the past four weeks but still both have maintained a position on the top ten list. Post-apocalyptical drama The Last of Us has fallen to ninth place from number 3 during March 16-31 and from number 1 in the first half of March. It’s impressive that the show remains on the most in-demand list given that the series concluded on March 13, weeks before the current period began.
See where your brand ranks among audiences of specific TV and movie titles across the world
Signal combines A.I. with digital, social, survey and marketing data collected across 42 territories to create insights, recommendations and strategies for our clients. We help discover your different audiences, track their demand for content, and market to them more efficiently.