Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits
Discover the latest FMCG shopper habits and reshape your brand strategy to meet shoppers where they are – and where they are headed.
Join our first webinar featuring insights from the renowned Behavior Change study by the company formerly known as Consumer Panel Services GfK (CPS GfK), and featuring attitudinal data insights based on YouGov survey data.
Free Webinar: Catch Them Where You Can – Shifting Household Habits
December 3, 2024 | 11am CET
As economic pressures shift, so do shoppers’ priorities. With 1 in 3 Europeans still feeling the financial squeeze, your brand has an urgent opportunity to adapt. The 8th edition of our bi-annual Behavior Change study covers insights from 90,000+ shoppers across 21 countries.
In this webinar, we reveal the latest insights on household habits, shopping behavior, and shifting values across Europe – arming you with essential knowledge to meet evolving consumer needs.
Get a snapshot of today's shopper
- Consumers are moving from budget-saving to "money well spent," with sustainable and healthy products in increasing demand.
- Price-sensitive shopping behaviors are easing, but confidence is still low in markets like Germany and Hungary.
- With private labels gaining ground, brands must reconnect with shoppers who value innovation and reliability.
New insights on 5 key topics for FMCG brands, retailers & manufacturers
Our new Behavior Change study unpacks five critical areas, each vital for resonating with today's consumers:
- Household fundamentals – Understand the pulse on budgets, societal concerns, and how financial strain shapes consumer choices.
- Activating awareness – Discover where shoppers are spending their media time and what drives awareness.
- Building availability – Learn the channels and retailers driving preference and how online platforms are shaping purchasing behavior.
- Connecting entry points – Leverage emerging trends and choice factors to secure your place in consumers' routines.
- Prominence on shelf – Explore the impact of packaging cues across food, beverages, and personal care products.
When (Date /Time): 3 December 2024 / 11am
Duration: 1 hour
Time Zone: CET
Main speaker: Lenneke Schils, Global Insights Director, CPS GfK YouGov
Guest speaker: Daniela Loeck, Research Partner, YouGov