Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits
Reshape your brand strategy with the latest data-rich insights on European shopper choices.
Get an expert overview of our Behavior Change Fall 2024 report insights in our on-demand webinar: Catch Them Where You Can – Shifting Household Habits.
Watch our first webinar featuring insights from the renowned Behavior Change study by the company formerly known as Consumer Panel Services GfK (CPS GfK), and featuring attitudinal data insights based on YouGov survey data.
Main speaker: Lenneke Schils, Global Insights Director, YouGov
Guest speaker: Daniela Loeck, Research Partner, YouGov
Get a snapshot of today's shopper
- Consumers are moving from budget-saving to "money well spent," with sustainable and healthy products in increasing demand.
- Price-sensitive shopping behaviors are easing, but confidence is still low in markets like Germany and Hungary.
- With private labels gaining ground, brands must reconnect with shoppers who value innovation and reliability.
New insights on 5 key topics for FMCG brands, retailers & manufacturers
Our new Behavior Change study unpacks five critical areas, each vital for resonating with today's consumers:
- Household fundamentals – Understand the pulse on budgets, societal concerns, and how financial strain shapes consumer choices.
- Activating awareness – Discover where shoppers are spending their media time and what drives awareness.
- Building availability – Learn the channels and retailers driving preference and how online platforms are shaping purchasing behavior.
- Connecting entry points – Leverage emerging trends and choice factors to secure your place in consumers' routines.
- Prominence on shelf – Explore the impact of packaging cues across food, beverages, and personal care products.
The 8th edition of our bi-annual Behavior Change study covers insights from 90,000+ shoppers across 21 countries.